In 2023, Kohl's underwent a significant rebranding initiative, introducing a refreshed color palette, updated fonts, a new photography style, and an evolved brand voice. As the sole Senior Designer on the Social team, my role involved translating this new brand framework into guidelines for social media platforms including Meta, Snapchat, Pinterest, and TikTok while working closely with the Strategy and Brand teams. I developed numerous templates to facilitate daily post creation and also produced Snapchat filters and first-person videos for TikTok.
